UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549

 

 

 

FORM 6-K

 

REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of May 2018

 

Commission file number: 001-38423

 

 

 

SUNLANDS ONLINE EDUCATION GROUP 

(Exact Name of Registrant as Specified in Its Charter)

 

 

 

Building 4-6, Chaolai Science Park, No. 36 

Chuangyuan Road, Chaoyang District, 

Beijing, 100012, the People’s Republic of China 

+86-10-52413738 
(Address of Principal Executive Offices)

 

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F            Form 40-F  

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):  

 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):  

 

 
 
 

EXHIBIT INDEX

 

Exhibit No. 

  

Description 

     
99.1   Press Release

 

 
 

Signature

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

    Sunlands Online Education Group
     
     
Date: May 21, 2018   By: /s/ Yipeng Li
        Name: Yipeng Li
        Title: Chief Financial Officer

 

 

 

 

 

 

 

 

 

Exhibit 99.1

 

 

 

Sunlands Online Education Group Announces Unaudited First Quarter 2018  

Financial Results

 

Net revenues increased by 161.1% year-over-year 

Gross billings (non-GAAP) increased by 125.5% year-over-year 

New student enrollments increased by 128.6% year-over-year

 

BEIJING, May 21, 2018 -- Sunlands Online Education Group (NYSE: STG) (“Sunlands” or the “Company”), a leader in China’s online post-secondary and professional education, today announced its unaudited financial results for the first quarter ended March 31, 2018.

 

First Quarter 2018 Financial and Operational Highlights

 

§Net revenues were RMB406.4 million (US$64.8 million), representing a 161.1% increase year-over-year.

 

§Gross billings (non-GAAP) were RMB929.2 million (US$148.1 million), representing a 125.5% increase year-over-year.

 

§Gross profit was RMB335.7 million (US$53.5 million), representing a 146.4% increase year-over-year.

 

§Net loss was RMB245.2 million (US$39.1 million), representing a 146.8% increase year-over-year. Net loss margin, defined as net loss as a percentage of net revenue, decreased to 60.3% from 63.8% in the first quarter of 2017.

 

§New student enrollments were 152,140, representing a 128.6% increase year-over-year.1

 

§As of March 31, 2018, deferred revenue balance was RMB2,619.1 million (US$417.6 million).

 

Mr. Tongbo Liu, Chief Executive Officer of Sunlands, said, “We are pleased to deliver a strong set of results following our initial public offering on the NYSE. Our investments in higher quality educational offerings, our IT platform and distinctive marketing initiatives to attract more students led to robust growth in new student enrollments and net revenues during the first quarter. This enabled us to gain market share and strengthen our leadership position in China’s online post-secondary and professional education market.”

 

Mr. Liu added, “Looking forward, we are excited by the growth potential of the higher education market in China. According to iResearch, as of December 31, 2017, there were over 600 million people between the ages of 18 and 48 without a bachelor’s degree in China. Our online tutoring services are designed to address this enormous unmet demand and provide a path for underserved adult students to significantly improve their employment and career prospects. We will continue to invest in long term initiatives to unlock the potential market and attract more students to our platform, enhance our content and teaching quality, and upgrade our IT platform. We are confident that these investments will enable us to continuously improve the student experience and sustainably grow our market share.”

 

Mr. Steven Yipeng Li, Chief Financial Officer of Sunlands, said, "During the first quarter, we delivered strong financial results with net revenue increasing 161.1% year-over-year and net cash provided by operating activities of RMB226.3 million. Bolstered by the recent capital infusion from the IPO and a significant and growing deferred revenue base, we have the resources that we need to continue to build our online education platform and attract more students. We look forward to growing our market share and realizing the growth potential of our highly scalable business model in the coming quarters.”

 

 

 

§1 New student enrollments for a given period refers to the total number of orders placed by students that newly enroll in at least one course during that period (including those students that enroll and then terminate their enrollment with us).

 

 

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Financial Results for the First Quarter of 2018

 

Net Revenues

 

In the first quarter of 2018, our net revenues increased by 161.1% to RMB406.4 million (US$64.8 million) from RMB155.6 million in the first quarter of 2017. The increase was mainly driven by the growth in gross billings, which was attributable to an increase in new student enrollments. The significant increase in new student enrollments in the first quarter of 2018 was driven by our continuous investments in improving the quality of our courses and educational content offerings, improving our IT platform, as well as an increase in sales, branding and marketing efforts.

 

Cost of Revenues

 

Our cost of revenues increased by 263.9% from RMB19.4 million in the first quarter of 2017 to RMB70.7 million (US$11.3 million) in the first quarter of 2018. The increase was primarily due to the increase in compensation for our faculty members, which mainly included teachers and mentors, as we continued to retain our existing faculty members and attract new faculty members.

 

Gross Profit

 

Our gross profit increased by 146.4% to RMB335.7 million (US$53.5 million) from RMB136.2 million in the first quarter of 2017.

 

Operating Expenses

 

In the first quarter of 2018, operating expenses were RMB588.3 million (US$93.7 million), representing a 149.2% increase from RMB236.1 million in the first quarter of 2017.

 

Sales and marketing expenses increased by 137.4% to RMB499.0 million (US$79.5 million) from RMB210.2 million in the first quarter of 2017. The increase was mainly due to increases in (i) our sales and marketing compensation; and (ii) spending on branding and marketing activities, including investments in broadening our search engine and mobile application channels.

 

General and administrative expenses increased by 267.0% to RMB77.7 million (US$12.4 million) from RMB21.2 million in the first quarter of 2017. The increase was primarily due to (i) an increase in the employee compensation, mainly as a result of hiring more staff to satisfy requirements of operating as a public company; and (ii) foreign exchange losses as a result of the decline in the USD in the first quarter in 2018.

 

Product development expenses increased by 145.2% to RMB11.6 million (US$1.8 million) from RMB4.7 million in the first quarter of 2017. The increase was primarily due to an increase in compensation for our course and educational content professionals and technology development personnel during the quarter.

 

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Net Loss

 

Net loss for the first quarter of 2018 was RMB245.2 million (US$39.1 million), compared with RMB99.4 million in the first quarter of 2017.

 

Basic and Diluted Net Loss Per Share

 

Basic and diluted net loss per share was RMB55.25 (US$8.81) in the first quarter of 2018.

 

Net Cash Generated from Operating Activities

 

Net cash provided by operating activities was RMB226.3 million (US$36.1 million) in the first quarter of 2018, compared with RMB140.4 million for the same quarter last year.

 

Cash and Cash Equivalents and Short-Term Investments

 

As of March 31, 2018, we had RMB1,841.6 million (US$293.6 million) of cash and cash equivalents and RMB444.0 million (US$70.8 million) of short-term investments, compared to RMB559.5 million of cash and cash equivalents and RMB353.1 million of short-term investments as of December 31, 2017.

 

Deferred Revenue

 

As of March 31, 2018, our deferred revenue balance was RMB2,619.1 million (US$417.6 million) . Revenues related to online courses are recognized on a straight line basis over the service period. Deferred revenue consists of tuition fees received from students for which services have not yet been provided to such students pursuant to the terms of those service contracts.

 

Capital Expenditures

 

Our capital expenditures incurred primarily in connection with purchases of buildings and IT infrastructure equipment necessary to support our operations. Our capital expenditures were RMB147.7 million (US$23.5 million) and RMB2.4 million in the first quarters of 2018 and 2017, respectively. The increase was mainly due to purchases of buildings and leasehold improvements.

 

Outlook

 

For the second quarter of 2018, we currently expect net revenues to be between RMB460.0 million to RMB480.0 million, which would represent an increase of 123.5% to 133.2% year-over-year.

 

The above outlook is based on the current market conditions and reflects our current and preliminary estimates of market and operating conditions and customer demand, which are all subject to substantial uncertainty.

 

Exchange Rate

 

The Company’s business is primarily conducted in China and all of the revenues are denominated in Renminbi (“RMB”). This announcement contains currency conversions of RMB amounts into U.S. dollars (“US$”) solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to US$ are made at a rate of RMB6.2726 to US$1.00, the effective noon buying rate for March 30, 2018 as set forth in the H.10 statistical release of the Federal Reserve Board. No representation is made that the RMB amounts could have been, or could be, converted, realized or settled into US$ at that rate on March 30, 2018, or at any other rate.

 

Conference Call and Webcast

 

Sunlands' management team will host a conference call at 7:30am U.S. Eastern Time, (7:30pm Beijing/Hong Kong time) on May 21, 2018, following the quarterly results announcement.

 

The dial-in details for the live conference call are:

 

US toll free: +1-888-346-8982

International: +1-412-902-4272

Canada toll free: 855-669-9657

 

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Hong Kong toll free: 800-905945

Hong Kong toll: +852-301-84992

Mainland China toll free: 4001-201203

 

Please dial in 10 minutes before the call is scheduled to begin. When prompted, ask to be connected to the Sunlands Online Education Group Call. Participants will be required to state their name and company upon entering the call.

 

A live webcast and archive of the conference call will be available on the Investor Relations section of Sunlands' website at http://www.sunlands.investorroom.com/

 

Safe Harbor Statement

 

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.  These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Sunlands may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Sunlands' beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but not limited to the following: Sunlands' goals and strategies; its expectations regarding demand for and market acceptance of its brand and services; its ability to retain and increase student enrollments; its ability to offer new courses and educational content; its ability to improve sales and marketing efficiency and effectiveness; its ability to engage, train and retain new faculty members; its future business development, results of operations and financial condition; its ability to maintain and improve technology infrastructure necessary to operate its business; competition in the online education industry in China; relevant government policies and regulations relating to Sunlands' corporate structure, business and industry; and general economic and business condition in China Further information regarding these and other risks, uncertainties or factors is included in the Sunlands' filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Sunlands does not undertake any obligation to update such information, except as required under applicable law.

 

About Sunlands

 

Sunlands Online Education Group (NYSE: STG) ("Sunlands" or the "Company") is the leader in China's online post-secondary and professional education in terms of gross billings in 2017, according to iResearch. With a one to many, live streaming platform, Sunlands offers various degree and diploma-oriented post-secondary courses as well as online professional courses and educational content, to help students prepare for professional certification exams and attain professional skills. Students can access its services either through PC or mobile applications. The Company's online platform cultivates a personalized, interactive learning environment by featuring a virtual learning community and a vast library of educational content offerings that adapt to the learning habits of its students. Sunlands offers a unique approach to education research and development that organizes subject content into Learning Outcome Trees, the Company's proprietary knowledge management system. Sunlands has a deep understanding of the educational needs of its prospective students and offers solutions that help them achieve their goals.

 

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About Non-GAAP Financial Measures

 

We use gross billings and EBITDA, each a non-GAAP financial measure, in evaluating our operating results and for financial and operational decision-making purposes.

 

We define gross billings for a specific period as the total amount of cash received for the sale of course packages, net of the total amount of refunds paid in such period. Our management uses gross billings as a performance measurement because we generally bill our students for the entire course tuition at the time of sale of our course packages and recognize revenue proportionally over a period. EBITDA is defined as net loss excluding depreciation, amortization, interest income, and income tax expenses. We believe that gross billings and EBITDA provide valuable insight into the sales of our course packages and the performance of our business.

 

This non-GAAP financial measure should not be considered in isolation from, or as a substitute for, its most directly comparable financial measure prepared in accordance with GAAP. A reconciliation of the historical non-GAAP financial measure to its most directly comparable GAAP measure has been provided in the tables included below. Investors are encouraged to review the reconciliation of the historical non-GAAP financial measure to its most directly comparable GAAP financial measure. As gross billings and EBITDA have material limitations as an analytical metric and may not be calculated in the same manner by all companies, it may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider gross billings and EBITDA as a substitute for, or superior to, net revenues prepared in accordance with GAAP. We encourage investors and others to review our financial information in its entirety and not rely on a single financial measure.

 

For investor enquiries, please contact:

Yingying Liu

IR Director

Tel: +86 182 5691 2232

Email: ir@sunlands.com  

 

For media enquiries, please contact:

Brunswick Group

Ziya Yang

Tel: +86 10 5960 8600

Email: Sunlands@brunswickgroup.com

 

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UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(Amounts in thousands, except for share and per share data, or otherwise noted)
 
    As of December 31,   As of March 31,
    2017   2018
    RMB   RMB   US$
ASSETS            
Current assets            
     Cash and cash equivalents    559,459    1,841,615    293,597
     Short-term investments    353,070    443,959    70,778
     Prepaid expenses and other current assets    48,993    112,800    17,982
     Amounts due from related parties    250,096    62,726    10,000
     Deferred costs, current    55,073    84,032    13,397
Total current assets    1,266,691    2,545,132    405,754
Non-current assets            
     Property and equipment, net    525,288    549,598    87,619
     Intangible assets, net    1,552    1,367    218
     Deferred costs, non-current    43,187    61,618    9,823
     Long-term investment    3,300    2,464    393
     Other non-current assets    129,641    134,232    21,400
Total non-current assets    702,968    749,279    119,453
TOTAL ASSETS    1,969,659    3,294,411    525,207
             
LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ DEFICIT            
             
LIABILITIES            
Current liabilities            
     Accrued expenses and other current liabilities (including accrued expenses            
        and other current liabilities of the consolidated VIE without recourse to            
        Sunlands Online Education Group of RMB223,298 and RMB233,738            
        as of December 31, 2017 and March 31, 2018, respectively)    235,900    323,380    51,556
     Deferred revenue, current (including deferred revenue, current of the consilidatedrevenue,VIE without recourse            
consolidated VIE without recourses to Sunlands Online Education Group of RMB1,325,954 and            
        RMB1,325,954 and RMB1,518,741 as of December 31, 2017 and March 31, 2018, respectively)            
2018, respectively)    1,325,954    1,518,741    242,123
     Payables to acquire buildings (including payables to acquire buildings of the            
        consolidated VIE without recourse to Sunlands Online Education Group of            
        RMB180,390 and nil as of December 31, 2017 and March 31, 2018,respectively)    240,390    121,540    19,376
Total current liabilities    1,802,244    1,963,661    313,055
Non-current liabilities            
     Deferred revenue, non-current (including deferred revenue, non-current of the            
consolidated VIE without recourse to Sunlands Online Education Group of            
         RMB784,474 and RMB1,100,393 as of December 31, 2017 and March 31,            

2018, respectively)

 

   784,474    1,100,393    175,429
Total non-current liabilities    784,474    1,100,393    175,429
TOTAL LIABILITIES    2,586,718    3,064,054    488,484
 

 

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UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS-continued
(Amounts in thousands, except for share and per share data, or otherwise noted)
 
    As of December 31,   As of March 31,
    2017   2018
    RMB   RMB   US$
MEZZANINE EQUITY            
     Series A convertible redeemable preferred shares    292,000    -       -   
     Series B convertible redeemable preferred shares    601,605    -       -   
     Series B+ convertible redeemable preferred shares    131,104    -       -   
TOTAL MEZZANINE EQUITY    1,024,709    -       -   
             
SHAREHOLDERS’ DEFICIT            
     Ordinary shares (par value of US$0.00005, 1,000,000,000 shares            
        authorized; 4,329,000 and nil shares issued and outstanding            
        as of December 31, 2017 and March 31, 2018, respectively)    1    -    -   
    Class A ordinary shares (par value of US$0.00005, 796,062,195 shares            
authorized; nil and 1,818,383 shares issued and outstanding            
as of December 31, 2017 and March 31, 2018, respectively)   -   1   -
    Class B ordinary shares (par value of US$0.00005, 826,389 shares            
authorized; nil and 826,389 shares issued and outstanding            
as of December 31, 2017 and March 31, 2018, respectively)   -   -   -
Class C ordinary shares (par value of US$0.00005, 203,111,416 shares            
authorized; nil and 4,265,286 shares issued and outstanding            
    as of December 31, 2017 and March 31, 2018, respectively)   -   1   -
     Additional paid-in capital    289,674    2,423,985    386,440
     Accumulated deficit    (1,922,748)   (2,168,285)    (345,676)
     Accumulated other comprehensive loss    (8,759)    (25,710)    (4,099)
Total Sunlands Online Education Group shareholders’ (deficit)/equity    (1,641,832)    229,992    36,665
Noncontrolling interest   64   365   58
TOTAL SHAREHOLDERS’ (DEFICIT)/EQUITY    (1,641,768)    230,357    36,723
TOTAL LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ (DEFICIT)/EQUITY    1,969,659    3,294,411    525,207
             

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UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Amounts in thousands, except for share and per share data, or otherwise noted)
             
    For the Three Months Ended March 31,
    2017   2018
    RMB   RMB   US$
Net revenues    155,637    406,373   64,785
Cost of revenues    (19,426)    (70,700)   (11,271)
Gross profit    136,211    335,673   53,514
             
Operating expenses            
     Sales and marketing expenses    (210,184)    (498,976)   (79,549)
     Product development expenses    (4,725)    (11,586)     (1,847)
     General and administrative expenses    (21,172)    (77,697)   (12,387)
Total operating expenses    (236,081)    (588,259)     (93,783)
Loss from operations    (99,870)    (252,586)   (40,269)
Interest income    856    6,844   1,091
Other income, net    -       1,342     214  
Loss before income tax expenses    (99,014)    (244,400)     (38,964)
Income tax expenses    -       -       -   
Loss from an equity method investment    (348)    (836)    (133)
Net loss    (99,362)    (245,236)   (39,097)
             
Less: Net (loss)/income attributable to noncontrolling interest    (12)    301    48
             
Net loss attributable to Sunlands Online Education Group    (99,350)    (245,537)     (39,145)
Net loss per share attributable to ordinary shareholders of            
 Sunlands Online Education Group:            
     Basic and diluted    (26.02)    (55.25)    (8.81)
Weighted average shares used in calculating net loss            
    per ordinary share:            
     Basic and diluted    3,818,618    4,443,714    4,443,714
             

 

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UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS
(Amounts in thousands )
             
    For the Three Months Ended March 31,
    2017   2018
    RMB   RMB   US$
Net loss    (99,362)    (245,236)   (39,097)
Other comprehensive loss, net of tax effect of nil:            
Change in cumulative foreign currency translation adjustments    (2,190)    (16,951)    (2,702)
Total comprehensive loss    (101,552)    (262,187)     (41,799)
Less: comprehensive (loss)/income attributable to noncontrolling            
interest    (12)    301    48
Comprehensive loss attributable to Sunlands Online Education Group    (101,540)    (262,488)   (41,847)

 

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SUNLANDS ONLINE EDUCATION GROUP

RECONCILIATION OF NON-GAAP MEASURES TO THE MOST COMPARABLE GAAP MEASURES

(Amounts in thousands)

 

    For the Three Months Ended March 31,
    2017   2018
    RMB   RMB
Net revenues   155,637    406,373
Less: other revenues   (888)    (1,670)
Add: tax and surcharges   5,230    15,791
Add: ending deferred revenue   979,703    2,619,134
Less: beginning deferred revenue    (727,569)    (2,110,428)
Gross billings (non-GAAP)    412,113    929,200
         
         
         
Net loss    (99,362)    (245,236)
Add: income tax expenses   -   -
depreciation and amortization    1,452    4,687
Less: interest income    (856)    (6,844)
EBITDA (non-GAAP)    (98,766)    (247,393)

 

 

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